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Wellows Pricing 2026: Lite vs Essential vs Starter vs Pro
Wellows currently has four published self-serve plans:
- Lite — $37/domain/month
- Essential — $97/domain/month
- Starter — $297/domain/month
- Pro — $497/domain/month
Every current plan includes a 7-day free trial.
The biggest differences are:
- Number of Answer Engines
- Number of prompts tracked
- Responses analyzed
- Content generation limits
- Strategic calls
Quick recommendation: Lite is best for testing ChatGPT visibility at low cost. Essential is the sensible entry plan for brands that also care about Google AI Overviews. Starter is the first plan with all five supported Answer Engines. Pro is for high-volume programs.
Wellows pricing table
| Plan | Price / domain / month | Answer Engines | Prompts | Responses analyzed | Content generations |
|---|---|---|---|---|---|
| Lite | $37 | 1 | 40 | 1,200 | 2 |
| Essential | $97 | 2 | 100 | 6,000 | 5 |
| Starter | $297 | 5 | 400 | 60,000 | 15 |
| Pro | $497 | 5 | 1,000 | 150,000 | 70 |
Features included across current plans
Wellows currently lists these features across its plans:
- Content Optimization (Beta)
- Brand Sentiment Analysis
- Daily Monitoring
- All-time History
- Google Search Console integration
- Unlimited outreach opportunities
- Unlimited content opportunities
Plan selection is therefore mainly about coverage and volume, not unlocking every basic workflow one feature at a time.
Lite — $37/domain/month
Lite is designed for solo agencies and marketers.
Current limits:
- 1 Answer Engine: ChatGPT
- 40 prompts tracked
- 1,200 responses analyzed
- 2 content generations
- 1 strategic monthly call
Lite is the cheapest way to validate whether AI visibility tracking gives you useful information.
Best for
- Solo marketers
- Small websites
- ChatGPT-only monitoring
- First AI visibility experiment
- Teams that want a low-cost baseline
Main limitation
It does not provide the broader five-platform picture.
If Google AI Overviews or Gemini matter, you will need a higher plan.
Essential — $97/domain/month
Essential is positioned for a brand or small agency.
Current limits:
- 2 Answer Engines
- ChatGPT
- Google AI Overviews
- 100 prompts
- 6,000 responses analyzed
- 5 content generations
- 2 strategic monthly calls
This is the most balanced lower-cost plan if Google AI visibility matters.
Why Essential is more useful than Lite
Google AI Overviews are directly connected to the traditional search experience.
For many SEO teams, tracking ChatGPT alone is not enough.
Essential adds the second environment most likely to matter to a search-focused marketing team.
Starter — $297/domain/month
Starter is the first tier with all five supported Answer Engines.
Current coverage includes:
- ChatGPT
- Google AI Overviews
- Google AI Mode
- Perplexity
- Gemini
Current limits:
- 400 prompts
- 60,000 responses analyzed
- 15 content generations
- 3 strategic monthly calls
Best for
- Agencies
- Growth teams
- Brands with meaningful AI search strategy
- Teams comparing visibility across several models
- Multi-platform prompt monitoring
The jump from $97 to $297 is significant.
The reason to pay it is not merely “more prompts.”
It is broader Answer Engine coverage.
Pro — $497/domain/month
Pro keeps all five Answer Engines and raises volume substantially.
Current limits:
- 1,000 prompts
- 150,000 responses analyzed
- 70 content generations
- 5 strategic monthly calls
Best for
- Larger brands
- Agencies with high monitoring volume
- Teams running many prompt groups
- Programs producing and optimizing content continuously
At $497 per domain each month, the software should be connected to a real commercial workflow.
A team should know what it will do with 1,000 tracked prompts before paying for them.
How many prompts do you need?
Prompt count is one of the hardest parts of choosing an AI visibility plan.
A useful prompt set might include:
Category prompts
- Best CRM for agencies
- Best email marketing software
- Best project management tools
Comparison prompts
- Product A vs Product B
- Alternatives to Product A
Use-case prompts
- CRM for real estate teams
- Email platform for creators
Problem prompts
- How to reduce missed sales calls
- How to automate lead follow-up
Forty prompts can validate the category.
One hundred prompts can cover a focused brand more seriously.
Four hundred or more prompts make more sense when you have multiple products, regions, client accounts, or topic clusters.
Why Answer Engine count matters
A brand may have different visibility in different AI systems.
For example:
- ChatGPT may cite one set of sources
- Google AI Overviews may rely on another
- Gemini may frame the market differently
- Perplexity may expose more explicit citations
If you only track one engine, you are seeing one slice of the market.
That is why Lite is a testing plan, not necessarily a complete AI visibility program.
Does Wellows have a free trial?
Yes.
Current plans include a 7-day free trial.
The best use of the trial is to establish a baseline.
Before the trial ends, answer:
- Which prompts matter?
- Which competitors appear most often?
- Which sources are repeatedly cited?
- Is the data different from what your SEO tools already show?
- Are the recommended actions useful?
- Which plan’s prompt volume is realistic?
Is there a free plan?
Wellows currently emphasizes a 7-day trial rather than an ongoing free plan on its main pricing page.
Do not confuse a free trial with a permanent free tier.
Wellows vs Otterly pricing
Otterly.AI currently starts at $29/month for 15 prompts.
Its Standard plan is $189/month for 100 prompts.
Wellows starts slightly higher at $37, but includes 40 prompts on Lite.
The products also differ in platform coverage and execution features, so compare more than the sticker price.
Read our Wellows vs Otterly.AI comparison.
Wellows vs Peec AI pricing
Peec AI’s current brand pricing starts at $95/month for 50 prompts.
Wellows Lite is cheaper at $37 but tracks only ChatGPT.
Wellows Essential at $97 is closer in price to Peec Starter.
Read our Wellows vs Peec AI comparison.
Wellows vs Profound pricing
Profound currently starts at $99/month billed yearly for its Starter plan with ChatGPT tracking and 50 prompts.
Its Growth plan is $399/month billed yearly with three Answer Engines and 100 prompts.
Wellows has a lower entry plan, while Profound emphasizes a broader enterprise AEO ecosystem and Agents.
Read Wellows vs Profound.
Which Wellows plan should you choose?
Choose Lite if:
- You are testing the category
- ChatGPT is enough for now
- 40 prompts are sufficient
- Budget is the main constraint
Choose Essential if:
- Google AI Overviews matter
- You want 100 prompts
- You are a small brand or agency
- $97/month fits the marketing stack
Choose Starter if:
- You need all five Answer Engines
- 400 prompts are useful
- You manage a serious AI visibility program
Choose Pro if:
- You need 1,000 prompts
- You produce a high volume of optimization work
- You can justify $497 per domain
Final verdict
Wellows pricing is easy to understand, but there is one important breakpoint.
Full five-engine coverage begins at $297/month.
That means the cheapest plans are best viewed as narrower entry points.
For many small teams, Essential is the most practical starting tier.
For agencies and larger brands that care about the whole AI search ecosystem, Starter is the more meaningful comparison.
Compare Wellows pricing and start a trial
Related reading:
Sources checked
Pricing was checked against official Wellows pages on August 20, 2026: