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GoHighLevel Pricing 2026: Starter vs Unlimited vs SaaS Pro

HighLevel has three core agency plans in 2026:

Starter — $97/month
Unlimited — $297/month
Agency Pro / SaaS Pro — $497/month

The headline prices are simple.

The decision is not.

The right plan depends on whether you run one business, manage several client sub-accounts, or want to sell HighLevel as a white-label SaaS-style service.

There can also be usage charges for communications, AI, and selected services, so the subscription price is not always the entire operating cost.

Quick recommendation: choose Starter for one business or a very small client roster, Unlimited for a real multi-client agency, and Agency Pro only when SaaS Mode, markup-based rebilling, and automated software delivery are part of your business model.

Compare HighLevel plans

HighLevel pricing at a glance

Plan	Monthly price	Best for
Starter	$97	One business or a small agency
Unlimited	$297	Agencies managing many client accounts
Agency Pro / SaaS Pro	$497	White-label SaaS and advanced agency monetization

HighLevel also has annual-plan landing pages and promotional offers.

Because offers can change, confirm the current annual checkout price before paying for a full year.

See HighLevel annual plan options

Starter — $97/month

Starter gives access to the core HighLevel platform.

Current HighLevel pages list features such as:

CRM
Pipelines
Website builder
Funnel builder
Blogging
Forms and surveys
Workflows
Social media scheduler
Email templates
Conversation tools
Online scheduling
Courses and memberships
Reputation management

Starter currently supports up to three sub-accounts.

Who should choose Starter?

Starter makes sense if:

You operate one main business
You are testing HighLevel before moving client operations
You have only a few client locations
You do not need unlimited sub-accounts
You do not need SaaS Mode

When does Starter become limiting?

The biggest limit is agency scale.

Once you need more client sub-accounts, Unlimited becomes the obvious upgrade.

Starter also lacks the more advanced rebilling and SaaS monetization model available on higher tiers.

Explore HighLevel Starter

Unlimited — $297/month

Unlimited is the plan I would consider the real agency tier.

HighLevel currently lists:

Everything in Starter
Unlimited sub-accounts
Unlimited contacts and users
Branded desktop app
Custom-domain control
Basic API access
Supported rebilling without markup

The unlimited sub-account model is the critical feature.

An agency can manage many client locations without buying a separate HighLevel subscription for every client.

When is $297 worth it?

The answer depends on what the plan replaces.

If your agency uses HighLevel for:

CRM
Funnels
Booking
Automations
Reputation
Client communication
Forms
Pipelines

across several clients, $297 can be easier to justify than maintaining several separate SaaS subscriptions.

If you only use HighLevel as a contact database, it is expensive.

Rebilling on Unlimited

Current HighLevel support documentation says supported phone and email costs can be rebilled on the $297 Unlimited plan without agency markup, subject to product-specific rules.

Markup-based rebilling is primarily a $497 Agency Pro capability.

Compare Unlimited with the other plans

Agency Pro / SaaS Pro — $497/month

Agency Pro is HighLevel’s highest standard agency plan.

It is built around agencies that want to add software revenue to their service business.

Current official HighLevel pages describe features including:

Everything in Unlimited
SaaS Mode
Automated sub-account creation
Rebilling with markup for supported services
Advanced API access
User and agent reporting
White-label SaaS workflows

What SaaS Mode changes

SaaS Mode allows an agency to configure subscription plans and automate the delivery of client sub-accounts.

A simplified workflow can be:

customer chooses plan → payment is processed → HighLevel sub-account is created → selected snapshot and permissions are applied → customer receives software access

This can turn software access into a recurring offer rather than an internal agency expense.

Explore HighLevel SaaS Pro

Is SaaS Pro worth the extra $200 over Unlimited?

Only if you use the monetization features.

Unlimited already gives you unlimited sub-accounts.

The $497 plan becomes compelling when you want to:

Sell software subscriptions
Automatically provision accounts
Rebill supported services with markup
Operate under a white-label SaaS model
Use advanced API capabilities

If your agency charges clients only for services and keeps HighLevel in the background, Unlimited may be enough.

HighLevel AI pricing

HighLevel AI now has a separate pricing layer.

As of July 31, 2026, official documentation lists:

AI option	Price
Pay-per-use	No monthly AI fee; supported usage billed by consumption
AI Employee Growth	$50/month per enabled location
AI Employee Unlimited	$97/month per enabled location

Growth currently includes:

1,000 Conversation AI responses/month
100 combined Voice AI minutes/month
Unlimited Reviews AI subject to current rules
Unlimited Content AI subject to current rules
Included Ask AI and AI Studio usage

Unlimited currently includes unlimited Conversation AI and Voice AI subject to fair-use protections, plus broader included AI usage.

Explore HighLevel AI options

Voice AI costs

Voice AI can involve multiple cost components.

HighLevel’s July 2026 pricing documentation describes:

Voice Engine rate
Text-to-speech provider cost
AI model token usage
Separate Phone System charges

As of the current pricing document, the Voice Engine rate is $0.045/minute from May 20, 2026 onward.

TTS varies by provider.

For example, the official pricing table currently lists OpenAI TTS at $0.015/minute and some ElevenLabs options at higher rates.

That means two calls of the same duration can cost different amounts.

See the HighLevel Voice AI workshop

Phone, SMS, and email usage

HighLevel’s base subscription does not mean all communications are free.

Agencies should budget for usage-based services such as:

Phone calls
SMS
Email sending infrastructure
AI usage
Certain marketplace or premium services

This matters when setting client pricing.

An agency charging a flat monthly fee without understanding usage can accidentally absorb costs that should have been passed through or marked up.

Rebilling

Rebilling is one of the reasons agencies choose HighLevel.

Current support documentation describes two broad models:

Rebilling without markup

Available on supported services on Unlimited and Agency Pro, depending on the product.

The agency pays HighLevel and passes the cost to the client.

Rebilling with markup

Agency Pro can add markup to supported rebilled services.

That lets the agency turn infrastructure usage into an additional margin source.

Product-specific rules differ, so always confirm a service is eligible before promising a markup model to a client.

Monthly vs annual billing

HighLevel offers annual-plan options through dedicated landing pages.

Annual billing can reduce effective software cost if you already know the platform fits the business.

I would not commit for a year just to save money before validating:

Client workflows
Deliverability setup
CRM structure
Phone configuration
Team adoption
Automation quality

A sensible sequence is:

Use the trial.
Configure one realistic workflow.
Test one or two client accounts.
Decide which plan you actually need.
Consider annual billing after validation.

See HighLevel annual pricing options

Does HighLevel have a free trial?

Yes.

Many current HighLevel pages advertise a standard 14-day trial.

HighLevel also operates selected promotional landing pages with a 30-day trial.

One current official Bootcamp offer includes a 30-day trial plus a live onboarding-style Bootcamp.

See the current 30-day Bootcamp offer

Starter vs Unlimited

Choose Starter if you have three or fewer sub-accounts and are still validating the platform.

Choose Unlimited if client account count is becoming a constraint.

The price difference is $200/month.

The business question is whether unlimited client workspaces and agency-scale tooling create more than $200/month in value.

For an agency with ten paying clients, that can be a very different calculation than for a freelancer with one client.

Unlimited vs SaaS Pro

Unlimited is a service-agency plan.

SaaS Pro is a software-plus-services plan.

Choose Unlimited if:

You manage client accounts
You do not sell software subscriptions
You do not need markup-based rebilling
Automated SaaS provisioning is unnecessary

Choose SaaS Pro if:

You want SaaS Mode
You want automated account creation
You want to sell recurring software plans
You want eligible usage markup
Advanced API access matters

Already on HighLevel?

Existing customers who need to move to a higher tier can use HighLevel’s in-app upgrade flow.

View HighLevel upgrade options

This upgrade link is most relevant to existing HighLevel users; new users should compare plans first.

Which HighLevel plan should you choose?

Choose Starter if:

You are evaluating HighLevel
You run one business
You have only a few locations
You do not need unlimited sub-accounts

Choose Unlimited if:

You run an agency
You manage many clients
You want one platform across client accounts
You need unlimited sub-accounts
You do not need SaaS Mode

Choose Agency Pro if:

You want to resell HighLevel as software
You need SaaS Mode
You need automated account provisioning
You want supported rebilling with markup
You need advanced API capabilities

Final verdict

HighLevel’s pricing becomes more logical when you think in terms of business model rather than feature count.

Starter is for using the platform.

Unlimited is for running an agency on it.

Agency Pro is for turning the platform into part of what you sell.

For most established agencies, Unlimited is the natural middle ground.

For SaaS-style agency offers, Agency Pro is the plan to investigate.

Compare HighLevel pricing

Sources checked

Pricing was checked against official HighLevel sources on August 20, 2026: